Who We Are

Polish Protocol was founded by Taja — but most people call me Tee Jaay.

My love for nails started when I was just 13. My mom let me get my first full short set with unlimited designs — back when it only cost $20. From that moment on, I was hooked.

I love everything about nails: the color, the process, the precision, and most of all, the creativity. Nails are a form of art and self-expression, and I’ve always admired the individuality that comes with every set.

Now, let’s be clear — I can’t do nails, but I’ve had mine done more times than I can count. Over the years, I’ve learned what people like, what pops, and what speaks. That’s what inspired me to create Polish Protocol.

Every shade, every name in this collection is chosen with intention and love. This brand is my baby, and it means everything to me. Polish Protocol is about being bold, being creative, and being unapologetically you — one polish at a time.

Animated woman with braided hair, gold hoops, wearing a white t-shirt and jeans, holding a nail polish brush, with a row of colorful nail polish bottles behind her.